Bundle your products together to offer your customers something new or to simply get rid of excess stock.
Below we've included a small sample of possible campaigns using our powerful rule builder, but this list is far from exhaustive.
Purchase Frequency Reward
If customer’s purchase count for round trip flights is exactly 5 or 10 then give 30% hotel discount.
- Reward the behaviour of high-spend and highly active customers.
- Consider bundling flights with hotels, tourist attractions, transportation, local entertainment, etc.
- This approach will lead to increased sales revenue while reducing your promotional spend.
Surplus Product Bundling
If customers buy a running jacket and shorts, give a free pair of socks and a 10% off coupon for their next purchase.
- A great way to move surplus products or increase sales on less
- Design clever offers that combine popular products, like the latest running jacket and shorts with a free pair of running socks.
- Optimize conversions with a great deal or something free, while benefiting your top line sales and moving "extra" products.
Category Bundle Coupon
If customers buy a shirt, a pair of jeans and a pullover, and enter a valid coupon code, apply a 100% discount on any pair of socks.
- You can use all the new information about your customers to not only get them interested in one of your products, but also to get them thinking about other items which may go well with their selection.
- A great way to sell off excess stock for less popular products.
If a referral campaign was successful, send both the advocate and the friend a coupon code with 25% cash back after the next purchase, only valid if both buy something within the next 24 hours.
- Encourage consumers to purchase sooner than they would
- Build urgency to push the purchase of both the advocate and the
- Increase your revenue and lower the promotion cost by giving
cashback only if both advocate and friend buy something from your
Last Purchase Bundle
If customers haven’t ordered for 3 months, offer the last 3 items they bought and apply 50% discount on the cheapest one.
- Use your knowledge of products your customers like and incentivize them to buy again.
- Re-engage users after inactivity
If domestic flight order count is exactly 5 or 10 then adjust the price to 30€.
- Increase the purchase frequency of your customers.
- By adjusting the price to a specific value you make the reward as accessible as possible, giving you a higher conversion rate.
- Reward customers who are heavy users of a specific product/service with the same product/service in order to increase their purchase frequency.
If customers buy more than three items from the same category, send an email with a matching item from the same category for 20% less.
- Market your less popular products and create demand for them. This will promote an additional source of revenue for you.
- In comparison to multiple orders of individual products, bundling generally results in lower shipping costs.
Adjust Cart Value
If customers buy items with the SKUs “GUA-SKU001” and “ZDB-SKU8367” within one purchase, then they get the item “GUA-SKU001” for 20€ instead of 57,99€.
- Design a campaign that bundles related products, so you can cross-promote other products and raise awareness of other services.
- Control your stock and make it more interesting to buy items with a larger inventory.
If you have a product which customers can upgrade, like hotel booking platforms and travel companies, car rentals, etc., you can offer customers a discount on an upgraded product bundle. A real world case would be a car rental service that offers customers a car upgrade and an insurance upgrade for 50% less.
- Upsell to your customers by offering extra value through a compatible product or service, similar to the one they already want.
- Make use of strategies to control your inventory. For example, if you’re an airline and there are still open seats in first class, offer your customers an upgrade without the usual high promotional costs.
Realtime Reward Bundle
You can offer product bundles based upon custom attributes, such as colour. As long as you have already assigned values to these products, you could, for example, offer a ‘summer colours’ product bundle.
- Creative product bundles are more likely to catch the attention of your customers, especially if you target particular segments. If customers purchase tickets for an upcoming football game and the
weather is “rain”, give a free gift.
- Trigger a relevant discount in real-time to increase customer engagement and brand affinity.
- If the forecast is calling for rain, send an email notifying fans that they can collect a rain poncho with a special coupon code when they arrive at the stadium (or sunscreen in the summer).
- This type of personalized product giveaway will probably turn your average customers into more than just fans.
- Consider creating a “Sorry-4-The-Rain” coupon valid for their next purchase. Relevance is very important for making a success of your marketing strategy.
Time-Linked Product Bundle
If customers order a pizza with salami (SKU 012) and a mixed salad (SKU 059) between 12-2pm, give a small drink (SKU 011) for free.
- Attractive to consumers who benefit from a single, value-oriented purchase of complementary offerings.
- Increase efficiencies, thus reducing marketing and distribution costs.
- Time-limit your campaign to boost specific time frames where the order frequency and revenue are low