Product or service bundles are typically used to up-sell or cross-sell. Offering a discount for customers if they combine items or services, buy 'the set', or add related accessories to their current purchase.
Some simple examples could be bundling pants and shirts from the same line, tables, and chairs from the same set, or a print and a digital copy of the same book.
Bundling Items in Talon.One
You create product bundles with a Cart Item Filter (Create a bundle) which lets you group multiple items that share one global attribute (e.g. "gaming"), but that also have other more specific attributes such as "accessories", "consoles" or "controllers" for example.
Importantly, all of the attribute values you specify must be in the customer’s cart for a bundle to be created. So, if you say that the attribute “clothes” has values “shoes, pants, shirt,” no bundle will be created if the customer’s cart only has items tagged “pants” and “shirt.”
Once a customer’s cart generates a bundle, you can give discounts specifically on that bundle.
*Note: If a customer’s cart has multiple sets of items that could create a bundle, each set will create its own bundle and trigger any relevant effects.
The two examples below show common use cases for product bundles.
Example 1: Discount on a Bundle
Let's imagine you want to give a discount whenever your customer buys two beverages and one pizza. To achieve this use case:
First, set up the bundle so that it contains two beverages and a pizza:
You can easily change how many items from a category your customers need to buy to earn the discount. To do that simply change the value in the fields under the How Many? column. You can also create bigger bundles by clicking the +Add button or smaller bundles by clicking the red - button.
Then, apply a discount of your choice on the created bundle. To do that add the effect Discount Individual Items.
The campaign conditions are up to you. You can use coupon codes, referral codes, or attributes to determine how your customer receives the discount.
Example 2: Discount on a Bundle of Matching Items
Let’s say you want to give a discount whenever a customer buys a matching pair of pants and a shirt from the same product line.
First, you'd set up a bundle that contains a pair of pants and a shirt from the same line:
Then, you apply a discount of your choice on the created list of items:
In this case, if a customer has:
- 3 shirts and 1 pair of pants from Line A (1 valid bundle)
- 2 shirts and 4 pants from Line B (2 valid bundles)
They would get 10% off of each of their 3 valid bundles.
So if the shirts cost $40 and the pants cost $60 ($100 total) then the bundle will cost a $90 after applying the 10% discount.
Example 3: Per-Item Discount on an Item in a Bundle
What if you only wanted to give a discount on the pants? In this case, you'd create the same bundle filter, but add an extra step to filter the bundled items by condition:
Then, you can again use the same per-item discount effect as before. But this time, because you set the filter to select just the pants ($60), the total discount will be $6 instead of $10.
Next, you might like to read more about: