In this article, you will learn how to use the Budget feature and add limits to campaigns. To access the Budget settings, open an existing campaign and navigate to Settings and select Budgets.
What is a Budget?
When you set a budget for your campaign, you can limit the number of redemptions possible in your campaign and/or the total amount you want to spend. Depending on the conditions and effects you have set in your campaign and the features used (e.g. coupons or referrals), you can use the budget feature to set restrictions.
Adding a Budget
Follow these steps to add a Budget to your campaign:
- Navigate to the Settings page of your campaign
- Click +Add Limit
- Determine your Limit (where the budget should be applied) and Scope (what will count toward the budget)
- Click on each element and set a limit for total discount values, coupon redemptions, or coupon creations (if your campaign has an effect that creates coupons)
- Click the grey Delete symbol on the right to remove a limit
- Click Save Changes when you are finished
*Note: Depending on your campaign requirements, you may require multiple limits within your budget or none at all.
Default Campaign Budgets can be set up for every new campaign you create, scroll down to see how.
Each Budget can be applied to different limits. The budget can apply to the entire campaign, to profile changes within that campaign, identifiers (like a device ID), Coupons or Referrals you send in each customer session.
Please read about updating a Customer Session and adding an identifier to the body in our Developer Documentation, and contact Talon.One Support if you need help configuring an identifier.
You can control a variety of limits Coupon Redemptions, Discount Limits, or (if your campaign uses Create Coupon effects), Coupon Creations.
Select to control the maximum cash total that you will discount for your entire campaign (e.g. $20,000 for the whole Campaign or $100 per customer profile)
Select the number of discounts given. Not as a cash total, but rather as redeemed discounts of whichever values you've set.
Control the total amount of redemptions that can be made in a particular campaign across your chosen Limit.
Coupon Creations to control the total number of coupons created in the entire campaign by Create Coupon effects.
Remember to click Save Changes when you have added your limits. Once your campaign is running, you can find an overview of your Budget in the Campaign Dashboard. You can always come back to the Settings page and make changes to your Budget.
In the Settings page of your Application, you can define default budget restrictions that will be inherited by all new campaigns.
By defining a default budget here at the Application-level, all new campaigns created in this application will have these budget settings from the beginning.
Two important notes:
- Defaults are just the starting value given to new campaigns and can be changed for each individual campaign later.
- Changing the default budget values will not change, add or update a budget for any campaigns that already exist.
A campaign Budget is not required, but is highly recommended as a security measure to avoid overspending, fraud, loss of revenue, etc. You can also define the limits in the Coupons or Referral page of your campaign.
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