In this article, you will learn how to build the rules that support a gift card program.
Gift cards are a great way to increase customer retention and loyalty. And also important when offering an alternative to a refund. Offering gift cards as a reward for a contest or making them available for purchase during the holidays is also very popular to drive business.
Before You Start
For this use case, you will store and update the gift card's value through two coupon attributes available in rules:
- Coupon Discount Limit: The maximum limit of the coupon. The value of the code when it's created, but this attribute also lets you adjust the value of the original gift card
- Coupon Discount Remainder: The remaining discounts this coupon can give (this is the attribute you’ll work most with in rules and which Talon.One will update when a session closes)
If the value of the gift card is higher than the transaction amount, the remainder is updated on the coupon and can be redeemed in a later transaction.
Step 1: Create a Campaign
Create a campaign for your gift card scenario, don't forget to activate 'Coupons' in the campaign creation. Read more about how to create a campaign.
Step 2: Add Rules
For this program, you will need to create two rules to distinguish between two important scenarios: When the session total is greater than the gift card remainder, and when the session total is less than the gift card remainder.
Rule 1: Remaining Limit > Session Total; Discount = Session Total
Rule 2: Remaining Limit < Session Total; Discount = The Value of Gift Card
Step 3: Create Your Codes
The last step is to create your gift cards as coupon codes now and set the discount value of the codes as the Limited Discount Budget.
Once you have created the rules for your Gift Card Campaign, set the schedule and necessary settings, don't forget to activate your campaign.
Next, you might want to see how you can customize your coupons and gift cards in different ways: