This article is a small collection of campaign ideas that you can build in the Talon.One. These examples are designed to give you an introduction to promotional campaigns.
Remember these just a few examples of the possible use cases that you can implement with Talon.One.
Time-Based Coupons
- Coupon or discount only valid if ordered within the next X minutes, hours, days, or weeks
Product Promotions
- Cheapest item: For free or with a discount
- Most expensive item: For free or with a discount
- Adds a gift product to cart when Product "XYZ" is in the cart
- Discount if ordering minimum/at least/ at most X items
- Buy X and get Y: Percent, fixed discount, fixed price
- Each N-th item: Percent, fixed discount, fixed price
- Each group: Each X items for $X or Y% of N (percentage, fixed price)
- All products after N: Percent & fixed discount, fixed price
- Product set: Percent discount for product set
- Fixed price for product set
- Buy X items and pay for y items of the same product
- Discount on shipping cost
- Automatic discounts if a customer places an order with a specific payment method
Personalized Promotions
- Only valid for specific users (user id, email, etc.) or segments
- Only with max. or min. shopping cart value
- Student discount: Free shipping for customers with .edu email address
"One-Click Promotions" via 3rd Party Providers
- Success tracking of sales agents: Triggered coupons get tagged with sales agent's ID
- Predefine rule templates: Sales agents can trigger predefined coupons for customer appeasement
- Integration with Salesforce, Zendesk, Marketo, etc.
Support Cases with Promotions
- Customer gets X (% or $) cashback if delivery delayed for more than Y minutes/hours/days
- Customer gets discount if wrong articles send to customer
Staggered Discounts
- First 10 coupon users get 30% discount, next 20 coupon users get 20% discount, next 50 coupon users get 10% discount
- Refer-a-friend: Get X discount for the 1. referred customer, Y discount for the 2. referred customer, Z discount for the 3. referred customer
- Give 50€ discount in total: 25€ occurs at the 1. purchase, 15€ occurs at the 2. purchase, and 10€ occurs at the 3. purchase
- Discount for each €, $, ¥ etc. spent
Location-Based Promotions
- Discount if shipping to specific country/city/postal code
- Give X% discount if ordering to city A and Y% discount if ordering to city B
- Discount if ordering service from one location (country/ city/ postal code) to another
- Coupon only valid if ordering to a specific location on a specific date and/or time