Rules are defined by conditions and effects. Conditions can rely on:
- Internal data generated by Talon.One, such as a coupon code to be validated.
- External data provided by your e-commerce website or any other tool in your business; for example, cart information.
Effects can generate data that is stored inside Talon.One or that you can send to other tools in your business such as a generated coupon code to communicate to the customer.
You can create as many rules as you wish in the same campaign. They are active as long as the campaign is and can only be disabled by disabling the entire campaign.
Your conditions represent the criterion to trigger a given effect, following the logic WHEN <this happens> THEN <do this>. They are always specific to your promotional use case.
For example, you can set a certain number of items in the customer’s cart as a condition to obtain a free item.
You can stack different conditions on the same rule.
Your effects define what happens when all or some of the rule conditions are validated. For example, you can set as an effect a discount on the session total or the appearance of a notification.
You can set more than one effect on the same rule.
- All the built-in and custom attributes available in the campaign.
- Any cart item filters created for the campaign that refer to the cart items' attributes.
You can search in the palette for a specific attribute or cart item filter, or filter by:
- Built in attributes
- Custom attributes
- Cart item filter
In the Access Subledgers and Rules sections of the Rule Builder, the attributes to which the palette gives access refer to:
- Customer profile
- Current session
- Advocate’s profile
- Awarded giveaway in session
- Loyalty program
In the Cart Item Filters section, the palette also gives access to attributes referring to Items.
Note: Attributes related to Awarded giveaway in session and Loyalty program are only available if the corresponding features (giveaways and loyalty) are enabled. Attributes related to Subledgers are only available if the loyalty feature is enabled and you have created at least one subledger.
Within the Rule Builder, you can use filters to define more specific rules.
Filters allow you to sort cart items in different ways, create item bundles and operate on the values of item lists. You can then use their outcome in your conditions and effects to create different types of discounts, product bundles and selective rewards based on characteristics of the cart items such as quantity, price, size or any other relevant to your business.