Here are some Frequently Asked Questions about Talon.One's Campaign Manager.
Once I create a new campaign, what's next?
The next step is to build the logic of your campaign using rules. You can also finish building your campaign later if you wish, all settings will be saved before you activate it.
Learn more about Managing Campaigns.
What is a webhook?
A webhook is a way for one application to send another application information in real-time. Implement Webhooks to call 3rd party APIs as a campaign effect like email services, payment providers, marketing software and more. Navigate to Developer Settings -> Webhooks to implement.
Example: Call the MailChimp API to send a 10% discount coupon via email when a specific condition takes place like a customer signs up for your newsletter.
Learn more in our Developer Center about implementing Webhooks.
How can I set up a basic coupon campaign?
You can use the following rules to set up a basic coupon campaign:
- Once you create a campaign, navigate to the Rule Builder to build the logic of your campaign
- Next, select the following conditions and effects:
- Condition: Coupon code is valid
- Effect: Set a discount. Value of XX amount or (Session Total) * XX percentage
What is the response time of the Talon.One API?
Our response times are generally below 50 milliseconds at the API server, but this can depend on the location of your servers.
How can I check the conditions and effects of a campaign through the Management API?
If you want to know the conditions and effects of a given campaign in your system, please read the Management API documentation on Rule Sets to test your responses.
How do I manage the start date and expiry date of my coupons?
You can manage the schedule of your coupon in Campaign Name -> Settings -> Coupons.
Learn more in Settings Overview.
How do I create a campaign targeting customers who have never made a purchase?
Assuming you've integrated all your data points in Talon.One, this campaign setup should be possible.
Use the following conditions and effects to build this type of rule:
- Condition: Customer account registration (event) is true and Total Cart Value is exactly 0
- Effect: Set discount value of XX amount
Once integrated with Talon.One, custom attributes can easily be added and tested in Developers Section -> Attributes.
Can I make changes to coupon codes once they've been generated?
Once you generate coupon codes they cannot be modified. If you made a mistake, simply check the "select all" box and press the Delete button. Then generate a new batch with the correct amount, code length or characters.
How do I activate my campaign?
Once your rules are saved in the Rule Builder, you can activate your campaign. Review all your settings first to ensure all details are correct. We recommend adding a Schedule and Budget to control spending and usage to ensure campaign security.
If my rule includes the condition "coupon code is valid" should I see the code in the rule?
No, these codes are created independently of your rule in Coupons. A customer needs to enter the coupon code in your shop or website to qualify for this campaign.
How do my customers receive coupons?
There are several options, but the distribution of coupons is up to you. You can create codes in the Coupons section of your campaign and export them. You can also set up a webhook with the effect of sending a new coupon code to customers.
In a referral campaign, for example, you can set the effect to "Create a coupon code" for the friend in the same campaign.
Do referral programs require a reward?
No, your referral campaign can have "mark referral code as redeemed" as an effect. However, referral programs without any incentive are less likely to be effective.
Can I test a promotion in my shop or website before the campaign is activated?
You can use the Talon.One demo shop to test your promotions and integration. Read about more about creating and testing campaigns.
What are disallowed characters?
These are characters that we recommend you exclude from your coupon code, because they are commonly confused (l & I or O & 0 for example. These characters can be difficult to clearly understand and lead to mistakes when customers enter in codes. However, this field can be edited as you wish.
Does every promotional campaign require a coupon code?
No. Your campaigns can have a variety of effects like "add loyalty points" or "free shipping". Depending on your business requirements and the data you send to Talon.One, you can create discounts, product bundles, referral programs, loyalty campaigns, notifications and a range of other promotions.
Are redemption limits required for a coupon or referral code?
Redemption limits are not required, you can leave this empty if you wish. This feature allows you to limit the maximum number of redemptions for a given campaign, so we highly recommend setting a cap on your campaign for security reasons. When the limit is reached, Talon.One's API will return a message that no further discounts can be redeemed.
Read more in Campaign Budgets.
If I've activated multiple coupon codes and/or promotional campaigns, can I prioritize one code over the others?
Yes, you can set your campaigns to "exclusive" and arrange so a customer only qualifies for a specific campaign.
Read more about Campaign Prioritization.
How can I extract analytics about my campaigns?
To evaluate the performance of your campaign and extract this data, see Campaign Insights.